It's easier in densely populated areas than in rural areas, for example.
Maybe older people are just more interested in projecting their real self, rather than an imagined or ideal version.
If you wait too long, they may think you aren't interested in and move on.
Read this post to learn more about to see if they are worth upgrading for.
Either way, this has nothing to do with average looks as it does the way you approach life and present yourself.
Most women in various places in the looks scale will look into online dating or are on it.